Marketing Madheads gives examples
To give you a better understanding of how this can work. Here we we will provide you with an example:
For AIR Amsterdam, Marketing Madheads has provided a training program in which the marketeer at AIR received coaching in advertising on Facebook and Instagram. Advertising on Facebook and Instagram consists of many different topics where making relevant target groups is the first step. Because a target group can be set up in different ways, Marketing Madheads started with this. As soon as the marketeer at AIR mastered this proces, Marketing Madheads has switched to the second step which was creating a campaign structure with associated advertisements to the specifice target groups. Because AIR Amsterdam itself took care of the content, the focus in this case was on the structure and the correct setting of campaigns, ad groups and associated advertisements. Finally, Marketing Madheads went one step further by linking and monitoring purchases via the website. The AIR marketer now has insight into which purchases have been made after clicking an ad on Facebook or Instagram. After a training period of 3 months in total, the AIR Amsterdam marketeer managed advertising on Facebook and Instagram in such a way that the assistance of Marketing Madheads was not needed anymore. For questions and advice for more extensive campaigns, Marketing Madheads stayed available for AIR Amsterdam to help them and explain things if necessary.