Mosa – Marketing Madheads

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Hirtenstra├če 19, 10178 Berlin, Germany
(+44) 871.075.0336
ouroffice@cortex.com

MORE B-TO-B LEADS FROM DIFFERENT COUNTRIES

44% more leads from 12 countries in 6 months

For the company Mosa, the goal was to get more leads from different countries. Marketing Madheads has created a strategic SEA plan for Mosa, in which they have better designed and optimized the entire SEA account ant took a non-conventional approach to generate more leads. Currently this is the most relevant B-to-B channel for Mosa for creating qualitative.

REALIZED LEADS

Recreate your Adwords account together with M.

In order to be able to realize the objectives, a keyword research was done, for example on “Ceramic wallcovering” and “Design tiles”. The already arranged Adwords structure was refined between exact keywords and broad-matched keywords and was implemented for multiple countries such as US, UK, Benelux, Austria, Switzerland and France. Remarketing target groups were actively used within an active remarketing strategy to retarget architects who have been to the website without making an action. Analysis showed that many prospects did not convert on the website during the first visit. Several remarketing options have ensured that the final conversion rate increased by another 32%.

ACHIEVED RESULTS IN ADWORDS

Improving the results with Adwords

Marketing Madheads has put an ad structure and process in place from where Mosa can manage their campaigns themselves. In one year Mosa reached out 2663 conversions, + 60 million impressions of the website and +250  thousand clicks to the website.